Worlds 1st 100-mile A96 Active Advertising road: Inverness to Aberdeen

This Active Advertising road offers BLE passive adverts for road users.

Every promotion effort will cost your small business something, but active and passive marketing usually have different types of costs associated with them.

Active marketing may require props that get you before customers, such as incentive gifts or the promise of a special discount through advertising.

The Physical Web makes proximity more active by being passive.

The Physical Web is an open approach to enable quick and seamless interactions with physical objects and locations.

A proximity sensor is a sensor able to detect the presence of nearby objects without any physical contact.

A proximity sensor often emits an electromagnetic field or a beam of electromagnetic radiation, and looks for changes in the field or return signal.

Eddystone-URL adverts are available via the Chrome browser on both Android & Apple platforms.

The Eddystone-URL scheme is defined by RFC 1738, for example
and is used to designate Internet resources accessible using HTTP (HyperText Transfer Protocol).

URLs are written only with the graphic printable characters of the US-ASCII coded character set.

Eddystone-URL adverts will include warnings, road conditions and other road/area relevant data.

Eddystone-URL broadcasts a URL that redirects to a website that is secured using SSL.[8] This beacon is the underpinning of the Physical Web.

In android 4.4 or higher, it causes a notification to be displayed on the user's phone.

On iOS the process requires Google chrome to be installed and for the correct permissions to be set in order to receive notifications.

This system will be free to use for all public & businesses. Advertisers pay for the running costs.

Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher.

Companies traveling the A96 on a daily occurrence are encouraged to see how Active Advertising works for them.